Why People Ride
Nearly half of on-board respondents were riding for fun or to see the city. Restaurant visits and work were common reasons for being downtown.
Customer Satisfaction Survey
Findings from DTC’s summer 2024 on-board and online surveys.
Survey Findings
- On-board responses
- 840
- Online responses
- 398
- On-board riders rating their experience excellent
- 71%
Another 24% of on-board respondents rated their experience good. The excellent rating was 18 percentage points higher than in the 2018 on-board survey.
The Effect Of Free Fares
Most respondents said free service made them more likely to ride. Fifteen percent of on-board respondents said they were riding only because it was free.
Travel Choices
Without the People Mover, 52% of on-board respondents would have walked, 17% would have driven, and 10% would not have made the trip.
Who Responded
First-time riders made up 32% of the on-board sample, compared with 15% in 2018. Online responses also captured views from frequent riders, occasional riders, and non-riders.